Want to wrest back some privacy from Mark Zuckerberg?

Want to wrest back some privacy from Mark Zuckerberg?
By David Nield

The Zuck has his eye on 3.5bn social media accounts – that’s a lot of data handed on to advertisers. Here’s how to cover your tracks

Mark Zuckerberg has a gargantuan social network. If you add up the number of accounts from the services he owns – Facebook, WhatsApp, Messenger and Instagram – you get a figure of 3.5bn, which is roughly half the world’s population. Granted many people will have multiple accounts and belong to multiple services, but still, that’s a lot of pokes, likes and cat gifs. Especially impressive given the scepticism and the love-hate relationship many have with his empire, particularly the Facebook mothership – or Dark Star, depending on your point of view. Being part of modern society without being involved somehow with the Zuck is increasingly tricky: instant messaging is hard without going via Facebook’s servers; you’ll need Instagram if you want to show off your perfectly arranged avocados and children’s fancy-dress outfits to the world; and if you want to date, no Facebook means no Tinder. Even if you’re one of those refuseniks who proudly claim “I’m not on Facebook”, you probably are – what about that chemically inconvenienced stag weekend in Tallinn that your pals created a Facebook album for? Yes, you’ll have to join to find out.

It’s a Faustian pact: in return for these sometimes useful services we give up our privacy and allow Facebook to mine our lives for data to sell to advertisers – but it’s a deal we can finesse a little to reclaim a bit of our dignity. Here are some suggestions how…

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March 13, 2016 at 07:00AM
via Technology | The Guardian http://ift.tt/24XO5Es