Things I’m Reading – Privacy pressure group EFF announces stronger Do Not Track standard

Privacy pressure group EFF announces stronger Do Not Track standard
By Samuel Gibbs

Disconnect and Adblock joins Electronic Frontier Foundation in coalition hoping to pressure advertisers to obey user preferences on tracking

A coalition lead by the US privacy pressure group the Electronic Frontier Foundation has announced a stronger Do Not Track standard (DNT), which it says is needed as current schemes allow advertisers to still track users who have opted out.

The idea of a DNT setting within desktop browsers has been in the works for a decade. Most mainstream browsers support it, sending a DNT message to the websites the users visit, with Microsoft’s latest browser, Edge, the exception. But following a user’s DNT choice is voluntary, allowing sites and advertisers to simply ignore it.

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August 4, 2015 at 11:41AM
via Technology | The Guardian http://ift.tt/1DpGJ1F

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