Want to wrest back some privacy from Mark Zuckerberg?
By David Nield
The Zuck has his eye on 3.5bn social media accounts – that’s a lot of data handed on to advertisers. Here’s how to cover your tracks
Mark Zuckerberg has a gargantuan social network. If you add up the number of accounts from the services he owns – Facebook, WhatsApp, Messenger and Instagram – you get a figure of 3.5bn, which is roughly half the world’s population. Granted many people will have multiple accounts and belong to multiple services, but still, that’s a lot of pokes, likes and cat gifs. Especially impressive given the scepticism and the love-hate relationship many have with his empire, particularly the Facebook mothership – or Dark Star, depending on your point of view. Being part of modern society without being involved somehow with the Zuck is increasingly tricky: instant messaging is hard without going via Facebook’s servers; you’ll need Instagram if you want to show off your perfectly arranged avocados and children’s fancy-dress outfits to the world; and if you want to date, no Facebook means no Tinder. Even if you’re one of those refuseniks who proudly claim “I’m not on Facebook”, you probably are – what about that chemically inconvenienced stag weekend in Tallinn that your pals created a Facebook album for? Yes, you’ll have to join to find out.
It’s a Faustian pact: in return for these sometimes useful services we give up our privacy and allow Facebook to mine our lives for data to sell to advertisers – but it’s a deal we can finesse a little to reclaim a bit of our dignity. Here are some suggestions how…
March 13, 2016 at 07:00AM
via Technology | The Guardian http://ift.tt/24XO5Es